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Analyzing Media Messages
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Analyzing Media Messages

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ProduktVarenr.PrisHandling
Analyzing Media Messages9781032264677444,95 krTil butik
Analyzing Media Messages9781032264677444,95 krTil butik

Produktdetaljer

Analyzing Media Messages

Analyzing Media Messages

Stephen Lacy, Daniel Riffe, Jennette Lovejoy og Brendan R. WatsonSamfund og samfundsvidenskab

444,95 kr

Til butik
Varenr.:
9781032264677

The fifth edition of this comprehensive and engaging text guides readers through the essential tools and skills necessary to conduct quantitative content analysis research. Readers will find a clear definition of quantitative content analysis and step-by-step instructions on designing a content analysis study, along with examples of content analysis studies and journal articles. This edition has been updated with the latest methods in sampling in the digital age, computerized content analysis, and the uses of social media in content analysis research. It maintains the concise, accessible approach of previous editions while including refreshed examples and discussions throughout. This is an essential text for content analysis courses in communication and media studies programs at all levels, as well as a useful supplementary text in more general research methods courses.

Læs mere hos Saxo DK
Analyzing Media Messages

Analyzing Media Messages

Brendan R. Watson, Daniel Riffe, Jennette Lovejoy og Stephen LacyBog

444,95 kr

Til butik
Varenr.:
9781032264677

The fifth edition of this comprehensive and engaging text guides readers through the essential tools and skills necessary to conduct quantitative content analysis research. Readers will find a clear definition of quantitative content analysis and step-by-step instructions on designing a content analysis study, along with examples of content analysis studies and journal articles. This edition has been updated with the latest methods in sampling in the digital age, computerized content analysis, and the uses of social media in content analysis research. It maintains the concise, accessible approach of previous editions while including refreshed examples and discussions throughout. This is an essential text for content analysis courses in communication and media studies programs at all levels, as well as a useful supplementary text in more general research methods courses.

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