Resurgent (3, 2025) | Julian Birkinshaw,John Fallon

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Resurgent (3, 2025) | Julian Birkinshaw,John Fallon

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A practical handbook examining how established businesses can use their unique advantages to fight back and win in a digital arena too often dominated by tech start-ups, disruptors and unicorns. The big tech companies (Alphabet, Amazon, Apple, Meta, Micr

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