ZAG - The #1 Strategy of High-Performance Brands - Marty Neumeier - Paperback Bog - Pearson Education (US) - 2006 - Engelsk - Booktok.dk

"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the authors first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power

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