Viral Loop - Adam Penenberg - Paperback Bog - Hodder & Stoughton - 2010 - Engelsk - Booktok.dk

You read a book, you recommend it to a friend. That friend tells another friend. And another... until the book becomes this year''s word-of-mouth sensation. This is the first to analyze the power of the ''pass-it-on'' phenomenon, introducing us to the arc

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