Testing Business Ideas - A Field Guide for Rapid Experimentation - David J. Bland - Paperback Bog - John Wiley & Sons Inc - 2019 - Engelsk - Booktok.dk

A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalders global bestseller Business Model Generation, this

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