Selling the Silver Bullet - The Lone Ranger and Transmedia Brand Licensing - Avi Santo - Paperback Bog - University of Texas Press - 2015 - Engelsk - Booktok.dk

Originating as a radio series in 1933, the Lone Ranger is a cross-media star who has appeared in comic strips, comic books, adult and juvenile novels, feature films and serials, clothing, games, toys, home furnishings, and many other consumer products. In

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