Purple Cow - Transform Your Business by Being Remarkable - Seth Godin - Paperback Bog - Penguin Books Ltd - 2005 - Engelsk - Booktok.dk

You''re either a Purple Cow or you''re not. You''re either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to

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