Profit Margins - The American Silent Cinema and the Marginalization of Advertising - Jeremy Groskopf - Hardback Bog - Indiana University Press - 2021 - Engelsk - Booktok.dk

Between the advent of print advertising and the dawn of radio came cinema ads. These ads, aimed at a captive theater audience, became a symbol of the developing binary between upper-class film consumption and more consumerist media. In Profit Margins, Jer

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