Play Bigger - How Rebels and Innovators Create New Categories and Dominate Markets - Christopher Lochhead - Paperback Bog - Little, Brown Book Group - 2016 - Engelsk - Booktok.dk
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In today's world, it's no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com created a
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