One Up Creativity, Competition, and the Global Business of Video Games - Creativity, Competition, and the Global Business of Video Games - Joost Van Dreunen - Hardback Bog - Columbia University Press - 2020 - Engelsk - Booktok.dk

What explains the massive worldwide success of video games such as Fortnite, Minecraft, and Pokémon Go? Game companies and their popularity are poorly understood and often ignored from the standpoint of traditional business strategy. Yet this industry gen

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