Fundamentals of Retailing and Shopper Marketing - Jesper Clement - Paperback Bog - Pearson Education Limited - 2012 - Engelsk - Booktok.dk

Fundamentals of Retailing and Shopper Marketing is an ideal companion text whether you are in marketing, in manufacturing, work for an advertising agency or if you work in retail. The book focuses on the sharp end of the retail industry and, through real-

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