Fascinate, Revised and Updated - How to Make Your Brand Impossible to Resist - Sally Hogshead - Hardback Bog - HarperCollins Publishers Inc - 2016 - Engelsk - Booktok.dk

Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then theres the most important question of all: How can your brand bec

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