Customer Portfolio Management - Creating Value with a Large Leaky Bucket of Customers - Fred Selnes - Hardback Bog - MIT Press Ltd - 2025 - Engelsk - Booktok.dk

How to create value with all the customers in a portfolio, from the stronger relationships that increase profit margins to the weaker relationships that increase scale. Which would you rather have: a smaller, watertight bucket of loyal customers or a larg

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