Content Strategy for the Web - Kristina Halvorson - Paperback Bog - Pearson Education (US) - 2012 - Engelsk - Booktok.dk

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didnt help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-

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