Branding Bhakti - Krishna Consciousness and the Makeover of a Movement - Nicole Karapanagiotis - Paperback Bog - Indiana University Press - 2021 - Engelsk - Booktok.dk

How do religious groups reinvent themselves in order to attract new audiences? How do they rebrand their messages and recast their rituals in order to make their followers more diverse? In Branding Bhakti, Nicole Karapanagiotis considers the new branding

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