Better Brand Health - Measures and Metrics for a How Brands Grow World - Jenni Romaniuk - Hardback Bog - Oxford University Press Australia - 2023 - Engelsk - Booktok.dk

The book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. But yet most trackers were designed pre-How Brands Grow, and so suffer from

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