Søgeresultater for "Nation Branding"
Keith Dinnie
Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of nation banding, in which the principles of brand strategy and managemen
499,95 kr.
McGill-Queen's University Press
Nation branding is regarded as essential for competitiveness among countries, but the idea of branding nations is often derided as lacking seriousness. While nation branding has been on the radar of s
340 kr.