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Ferrell, Lyndon Simkin, Sally Dibb og William Pride
Marketing Concepts and Strategies
The ninth edition of Marketing Concepts and Strategies has been fully updated to reflect the latest marketing themes, together with the authors' real-life practitioner expertise. The marketing world h
614,95 kr.
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Pearson Education Limited
This book is designed to help both students and the general reader gain a practical understanding of the strategic marketing process, and how it can be applied to a variety of real-life organisational
581 kr.