Søgeresultater for "Consumer Behaviour"
Jean-Éric Pelet
With this textbook, students will learn the concepts, theories and processes of consumer behaviour and how to apply them in a digitalized and competitive business landscape. Consumer Behaviour combine
499,95 kr.
-1%
Zubin Sethna
Informal yet academically rigorous in style, this fun and attractively laid out textbook continues to provide a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style
479,95 kr.
Før 484,95 kr.
Tidsbegrænset tilbud
Gary Bamossy, Margaret Hogg, Michael R. Solomon og Soren Askegaard
Get into the contemporary European Consumer mindset with this industry-leading text. Consumer Behaviour: A European Perspective, 7 th Edition is the latest version of this market-leading textbook, pro
Fra 694,95 kr.
Isabelle Szmigin og Maria Piacentini
This highly-practical and engaging textbook balances cutting-edge research with insights from today's marketing professionals making it the ideal guide for anyone studying consumer behaviour. Industry
Fra 492 kr.
Pearson Education Limited
The second European edition of Schiffman and Kanuk''s classic Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy, how they evaluate their p
1.098 kr.
Studentlitteratur
Consumer Behaviour - English book - Studentlitteratur
a Nordic perspective. This is the first Nordic textbook on Consumer Behaviour. The aims of the book... Sideantal: 617. Genre: samfund og historie
909,95 kr.
-1%
Daniel C. Funk, Heath McDonald og Kostas Alexandris
Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical
474,95 kr.
Før 479,95 kr.
Tidsbegrænset tilbud
Anthony Tasgal
Neoclassical economics assumes that most people have well-defined preferences and make well-informed, self-interested decisions based on those preferences. But in the real world, this is often not the
119,95 kr.
-1%
Cristel Antonia Russell og Michael Solomon
Consumer Behavior, Global Edition
Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates
734,95 kr.
Før 739,95 kr.
Tidsbegrænset tilbud
-1%
Deborah J. MacInnis, Rik Pieters og Wayne Hoyer
Hoyer/MacInnis/Pieters’ CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthropology to present a strong foundation and highly practical focus on real-worl
694,95 kr.
Før 699,95 kr.
Tidsbegrænset tilbud
-47%
Marieke de Mooij og Marieke K. De Mooij
Marieke de Mooij's new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and
594,95 kr.
Før 1.114,95 kr.
Tidsbegrænset tilbud