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Robert Cooper
Winning at New Products, 5th Edition
For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is so vital to corporate
274,95 kr.
Robert Cooper
History does not run in straight lines. Instead of inevitable progress, what we get is more often false starts, blind alleys, random events, good intentions that go wrong. Robert Cooper's incisive and
174,95 kr.