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Renée Mauborgne og W. Chan Kim
Blue Ocean Strategy, Enhanced Edition
OVER 4 MILLION COPIES SOLD WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN The global phenomenon that has sold over 4 mil
279,95 kr.
Renée Mauborgne og W. Chan Kim
The New York Times and No. 1 Wall Street Journal bestseller Blue Ocean Shift is the essential follow-up to the classic Blue Ocean Strategy , the 3.6 million copy global bestseller by world-renowned pr
149,95 kr.
Renée Mauborgne og W. Chan Kim
Blue Ocean Leadership (Harvard Business Review Classics)
Ten years ago, world-renowned professors W. Chan Kim and Renee Mauborgne broke ground by introducing "blue ocean strategy," a new model for discovering uncontested markets that are ripe for growth. In
84,95 kr.