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How Brands Grow - What Marketers Don't Know - Byron Sharp - Hardback Bog - Oxford University Press Australia - 2010 - Engelsk - Booktok.dk

Oxford University Press Australia

How Brands Grow - What Marketers Don't Know - Byron Sharp - Hardback Bog - Oxford University Press Australia - 2010 - Engelsk - Booktok.dk

"How Brands Grow" giver læseren evidensbaserede svar på spørgsmål som marketingsansatte stiller dagligt. For eksempel behandler problematikker og emner såsom, hvordan brands og mærker kan vokse, hvord
Fra 329,95 kr.
How Brands Grow 2 Revised Edition - Including Emerging Markets, Services, Durables, B2B and Luxury Brands - Jenni Romaniuk - Hardback Bog - Oxford University Press Australia - 2021 - Engelsk - Booktok.dk

Oxford University Press Australia

How Brands Grow 2 Revised Edition - Including Emerging Markets, Services, Durables, B2B and Luxury Brands - Jenni Romaniuk - Hardback Bog - Oxford University Press Australia - 2021 - Engelsk - Booktok.dk

This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers furth
Fra 299,95 kr.
Better Brand Health - Measures and Metrics for a How Brands Grow World - Jenni Romaniuk - Hardback Bog - Oxford University Press Australia - 2023 - Engelsk - Booktok.dk

Oxford University Press Australia

Better Brand Health - Measures and Metrics for a How Brands Grow World - Jenni Romaniuk - Hardback Bog - Oxford University Press Australia - 2023 - Engelsk - Booktok.dk

The book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. But yet most trackers
Fra 224,95 kr.
Marketing - Theory, Evidence, Practice - Byron Sharp - Paperback Bog - Oxford University Press Australia - 2017 - Engelsk - Booktok.dk

Oxford University Press Australia

Marketing - Theory, Evidence, Practice - Byron Sharp - Paperback Bog - Oxford University Press Australia - 2017 - Engelsk - Booktok.dk

Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the
Fra 754,95 kr.
The Advertising Effect: How to Change Behaviour - Adam Ferrier - Paperback Bog - Oxford University Press Australia - 2014 - Engelsk - Booktok.dk

Oxford University Press Australia

The Advertising Effect: How to Change Behaviour - Adam Ferrier - Paperback Bog - Oxford University Press Australia - 2014 - Engelsk - Booktok.dk

Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across
Fra 274,95 kr.
Building Distinctive Brand Assets - Jenni Romaniuk - Hardback Bog - Oxford University Press Australia - 2018 - Engelsk - Booktok.dk

Oxford University Press Australia

Building Distinctive Brand Assets - Jenni Romaniuk - Hardback Bog - Oxford University Press Australia - 2018 - Engelsk - Booktok.dk

Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have wondered if (or have been told) it's time for a change. Readers wi
Fra 254,95 kr.
Professional and Therapeutic Communication - Jenny Davis - Paperback Bog - Oxford University Press Australia - 2020 - Engelsk - Booktok.dk

Oxford University Press Australia

Professional and Therapeutic Communication - Jenny Davis - Paperback Bog - Oxford University Press Australia - 2020 - Engelsk - Booktok.dk

Professional and Therapeutic Communication, second edition, provides students with a comprehensive understanding of communication as they enter complex and diverse multidisciplinary healthcare environ
439 kr.
Becoming a Lawyer: Success at Law School - David Spencer - Paperback Bog - Oxford University Press Australia - 2014 - Engelsk - Booktok.dk

Oxford University Press Australia

Becoming a Lawyer: Success at Law School - David Spencer - Paperback Bog - Oxford University Press Australia - 2014 - Engelsk - Booktok.dk

Becoming a Lawyer: Success at Law School 3rd edition edition (formerly known as Surviving Law School), provides practical, experience-based advice for students studying or considering studying law. Th
426 kr.