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Oxford University Press Australia
"How Brands Grow" giver læseren evidensbaserede svar på spørgsmål som marketingsansatte stiller dagligt. For eksempel behandler problematikker og emner såsom, hvordan brands og mærker kan vokse, hvord
Fra 329,95 kr.

Oxford University Press Australia
This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers furth
Fra 299,95 kr.

Oxford University Press Australia
The book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. But yet most trackers
Fra 224,95 kr.

Oxford University Press Australia
Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the
Fra 754,95 kr.

Oxford University Press Australia
Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across
Fra 274,95 kr.

Oxford University Press Australia
Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have wondered if (or have been told) it's time for a change. Readers wi
Fra 254,95 kr.

Oxford University Press Australia
Professional and Therapeutic Communication, second edition, provides students with a comprehensive understanding of communication as they enter complex and diverse multidisciplinary healthcare environ
439 kr.

Oxford University Press Australia
Becoming a Lawyer: Success at Law School 3rd edition edition (formerly known as Surviving Law School), provides practical, experience-based advice for students studying or considering studying law. Th
426 kr.