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Universal Principles of Branding

Mark Kingsley

Universal Principles of Branding

Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for understanding brands and branding today. *Winner of the 2023 American Graphic Design Award for Bo
314,95 kr.
Brands in the Age of AI
-2%

Mark Kingsley

Brands in the Age of AI

In this trailblazing reference, distinguished professor and seasoned brand strategist Mark Kingsley expertly guides you through the complexities of AI in branding. Brands in the Age of AI is a timely
214,95 kr.

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