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Global Marketing and Advertising
-8%

Marieke de Mooij og Marieke K. De Mooij

Global Marketing and Advertising

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, a
599,95 kr.

Før 654,95 kr.

Tidsbegrænset tilbud

Consumer Behavior and Culture
-46%

Marieke de Mooij og Marieke K. De Mooij

Consumer Behavior and Culture

Marieke de Mooij's new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and
594,95 kr.

Før 1.109,95 kr.

Tidsbegrænset tilbud