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David Aaker
Aaker on Branding distills the most essential branding principles from David Aaker's extensive works, offering a comprehensive guide to building a strong, enduring brand. This compact resource provide
229,95 kr.
David Aaker
The Future of Purpose-Driven Branding
Today's firms need a social effort that is serious and impactful to be relevant. It's not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering-th
189,95 kr.