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Claude C. Hopkins
The legendary Claude C Hopkins wrote 'Scientific Advertising', his classic on the art of advertising, nearly 100 years ago. It is a tribute to the vision of this pioneer of modern advertising that the
164,95 kr.
Før 214,95 kr.
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Claude C. Hopkins
This fascinating autobiography details the life of powerhouse advertising genius Claude C. Hopkins, who notes, "This book is not written as a personal history, but as a business story. The chief objec
139,95 kr.
Claude C. Hopkins
Updated and corrected for 2014, this is a reprint of the original 1923 text. This ground-breaking book remains essential reading for anyone entering the copywriting and advertising professions, remind
114,95 kr.
Claude C. Hopkins
"Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." – Advertising legend David Ogilvy Scientific Advertising b
104,95 kr.