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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes - Margaret Mark - Hardback Bog - McGraw-Hill Education - Europe - 2001 - Engelsk - Booktok.dk

Carol Pearson og Margaret Mark

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes - Margaret Mark - Hardback Bog - McGraw-Hill Education - Europe - 2001 - Engelsk - Booktok.dk

This book describes a system of meaning management, the first-ever systematic approach to successful brand meaning. 'This book illuminates the most ancient grooves in our mental architecture, which Ca
Fra 234,95 kr.