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Bonita Kolb
Marketing for Cultural Organisations
Cultural organisations have long been protected from the harsh realities of the marketplace by relying on wealthy patrons or public subsidies. But as these sources of finance become more scarce they n
719,95 kr.
Før 724,95 kr.
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Bonita Kolb
Marketing Research for the Tourism, Hospitality and Events Industries
This user-friendly textbook covers qualitative, quantitative and social media research methods to provide students and course leaders with an accessible guide for learning and teaching marketing resea
464,95 kr.
Før 469,95 kr.
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