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Alexander Chernev
Strategic Marketing Management - The Framework, 10th Edition
Strategic Marketing Management: The Framework delineates the fundamentals of marketing strategy, offers a systematic approach to marketing management, and presents a value-based framework for developi
634,95 kr.
-9%
Alexander Chernev
The Marketing Plan Handbook, 6th Edition
The Marketing Plan Handbook (6th Edition) presents a streamlined approach to writing succinct and meaningful marketing plans. By offering a comprehensive, step-by-step method for crafting a strategica
314,95 kr.
Før 344,95 kr.
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