Clayton Fraser Williams What Strategy is

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Have you ever truly asked yourself: What is strategy? If you're frustrated by vague advice, conflicting frameworks, or strategy that falls apart under pressure, this book offers a way to think about strategy that is rigorous, practical, and deeply intuitive once seen. It is written for engineers, executives, policymakers, complexity thinkers, and anyone who wants a clean, unambiguous explanation of strategy that matches the complexity of the environments we operate in. What IS strategy? This book answers that question clearly, scientifically, and without the buzzword fog that has dominated the field for decades. Using a scientific approach, it distils strategy into 18 Fundamental Laws-mechanisms that govern how strategy works in companies, governments, technologies, and even biological and artificial systems. The aim is simple: to give practitioners a clear, coherent, and scientifically grounded way to understand strategy in the real world.

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