John Wiley & Sons Inc Value Proposition Design (4, 2014) | Alexander Osterwalder,Gregory Bernarda,Yves Pigneur,Alan Smith,Patricia Papadakos,Trish Papadakos,A Osterwalder

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The authors of the international bestseller Business Model Generation explain how to create value propositions customers can t resist Value Proposition Design helps you tackle the core challenge of every business creating compelling products and

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