Mark Sochan The Art of Strategic Partnering

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" Packed with practical suggestions, examples, and tactics... " -Geoffrey Moore, author of Crossing the Chasm " A must-read for any company ready to grow... " -Kevin Ichhpurani, Corporate Vice President, Google The Art of Strategic Partnering is a how-to guide for creating and managing successful strategic partnerships. Written for entrepreneurial leaders and executives, this book shows you how to grow a company and achieve game-changing results. Learn tried-and-true lessons from a Silicon Valley industry expert who has successfully negotiated and managed over 150 strategic partnerships.

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