Pearson Education Limited Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition (4, 2019) | Vanitha Swaminathan,Kevin Lane Keller,Kevin Keller
Pearson Education Limited•Økonomi, finans, erhvervsliv og ledelse
1.020 kr
Leveringstid: 6 - 8 hverdage
Produktbeskrivelse
For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, an...
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Mærke: Pearson Education Limited
Varenr.: 789613
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