
One Up - Creativity, Competition, and the Global Business of Video Games - Joost Van Dreunen - Hardback Bog - Columbia University Press - 2020 - Engelsk - Booktok.dk
256 kr
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Produktbeskrivelse
What explains the massive worldwide success of video games such as Fortnite, Minecraft, and Pokémon Go? Game companies and their popularity are poorly understood and often ignored from the standpoint of traditional business strategy. Yet this industry gen...
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Mærke: Columbia University Press
Varenr.: 121747
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