Nation Branding and International Politics - Christopher S. Browning - Paperback Bog - McGill-Queen's University Press - 2023 - Engelsk - Booktok.dk
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Produktbeskrivelse
Nation branding is regarded as essential for competitiveness among countries, but the idea of branding nations is often derided as lacking seriousness. While nation branding has been on the radar of scholars of marketing, communication, and media studies,...
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