Hermawan Kartajaya, Iwan Setiawan og Philip Kotler Marketing 5.0

Produktbeskrivelse

Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoterofthe“Four P’s of Marketing,”Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In anew agewhenmarketersare strugglingwith the digital transformation of business and the changing behavior of customers, this book providesmarketerswith a way to integrate technological and business model evolution with the dramatic shifts in consumer behaviorthat have happened inthe last decade. Following the patternpresented inhis bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: · ArtificialIntelligencefor marketing automation · Agile marketing · “Segments of one” marketing · Contextual technology · Facial recognition and voice tech for marketing · The future of Customer Experience (CX) · Transmedia storytelling · The “Whatever-Whenever-Wherever” service delivery · “Everything-As-A-Service” business model · Internet of Things andblockchain for marketing · Virtual and augmented reality marketing · Corporate activism Perfect for traditional and digital marketers, as well asstudents and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.

Produktspecifikationer