John Caples Making Ads Pay
John Caples•Bog
154,95 kr
På lager
Produktbeskrivelse
A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.
Produktspecifikationer
Mærke: John Caples
Varenr.: 9781607965664
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