Logo Beginnings - Logo Modernism. 45th Ed. - Jens Muller - Hardback Bog - Taschen GmbH - 2025 - Engelsk - Booktok.dk

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By the late 19th century, trademarks began to replace traditional emblems, like coats of arms, as identifying symbols for companies. At first, logos tended to be figurative, but over time they morphed into the abstract marks that we see everywhere today.

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