K. Beukal, L. Alkaersig og T. Reichstein Intellectual Property Rights Management

Produktbeskrivelse

This book explores how the entire toolbox of intellectual property (IP) protection and management are successfully combined and how firms generate value from IP. It provides a framework of archetypes which firms will be able to self-identify with and which will allow companies to focus on the IP and IP Management issues most relevant to them.

Produktspecifikationer