Robert B. Cialdini Influence, New and Expanded UK
209,95 kr
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Produktbeskrivelse
"Influence, New and Expanded UK" by Robert B. Cialdini, Ph.D., is an international bestseller with new insights in modern advertising. Robert B. Cialdini is an expert in the scientific fields of influence and persuasion. In "Influence, New and Expanded UK" he explains how people is influenced and persuaded by modern advertising with entertaining stories and examples from the real world. With Cialdini's Principles of Persuasion you will learn how to persuade and how to defend yourself from unethical influence attempts.
Produktspecifikationer
Mærke: Robert B. Cialdini
Varenr.: 9780063138797
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