John Wiley & Sons Inc Eating the Big Fish (3, 2009) | Adam Morgan,A Morgan,Adam (The Challenger Project) Morgan
John Wiley & Sons Inc•Økonomi, finans, erhvervsliv og ledelse
308 kr
På lagerLeveringstid: 6 - 8 hverdage
Produktbeskrivelse
A revised and updated version of the classic book on what it takes for small brands to eat the big tuna Since Wiley first published Eating the Big Fish in 1999, the concept of the challenger brand has become a mainstream idea among marketers and advertis...
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Mærke: John Wiley & Sons Inc
Varenr.: 113799
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