Dave Chaffey, David Edmundson-Bird og Tanya Hemphill Digital Business and E-commerce

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Understand the crucial aspects of digital business and e-commerce with this best-selling text. Digital Business and E-Commerce Management, 8th edition , develops your knowledge and skills in digital technology, media and data to help you thrive in an increasingly harsh and competitive environment. Engaging and informative, this industry-leading text helps you understand the strategies and tactics that organisations use to optimise internal processes through digital channels for marketing and supply purposes. Key features include: updated content with the latest information on AI and a focus on digital business up-to-date information to support your learning arounddigital transformation New diagrams and business models to develop your understanding of business concepts and customer user journeys reader-frienly and accessible writing style With a further host of features to enhance your learning experience, you will come to see why this is a bestselling text.

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