Benjamin Dennhardt Battle of Platforms: Unlocking Profitability in Multi-Sided Software Platform Business Models

Produktbeskrivelse

Software platforms have become central to the digital economy, reshaping industries and accelerating growth far beyond traditional business models. Their success stems from multi-sided ecosystems that integrate consumers and complementors, leverage strong network effects, and enable rapid scale with limited resources. This book presents a market model for profit-maximizing pricing strategies in software platform markets, focusing on the interactions between consumers, complementors, and platform owners. The analysis shows that variable, transaction-based fees are optimal once complementor participation exceeds 50 %, and that sustainable oligopolies depend on stable participation equilibria across market sides. When multiple equilibria exist, markets tend to tip toward monopoly as one platform attracts most single-homing consumers. Building on these insights, the book offers strategic guidance for incumbents and entrants based on complementor heterogeneity and consumer benefits. Applying the model to the mobile app market illustrates its practical relevance, showing that real-world two-platform competition often converges to a single stable equilibrium-challenging earlier predictions from one-platform frameworks.

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