Mark Schaefer Audacious

Produktbeskrivelse

"A bold and brave book." Philip Kotler "A Red Sea moment in the history of marketing." Keith Reynold Jennings "A masterpiece."Charlene Li THE AI BOTS ARE COMING. BUT YOU STILL OWN CRAZY. In a world drowning in AI-generated noise, it's time for a creative revolution. Human ingenuity will reclaim the spotlight ... with pure, unadulterated AUDACITY. Audacious is a battle cry for those who refuse to be ignored. In these pages, you'll explore the electrifying tales of brands that defied norms, shattered expectations, and transcended a pandemic of dull to become legendary. You'll learn practical strategies to disrupt three critical elements of your brand story: the narrative, the platform, and the storyteller. Whether you're a battle-hardened marketer or a fearless startup, this ground-breaking exploration will galvanize you to push limits and create marketing that transforms your market presence. Find out why reviewers are calling this book "essential" and an "instant classic." Inside, you'll find: Jaw-dropping case studies from the world's most innovative leaders.More than 100 actionable tips to infuse audacity into your marketingThe astonishing economics of dull marketingInsights on "everyday awe" that transforms customers into advocatesA bold new view of marketing measurement JOIN THE REBELLION! Mark Schaefer is a marketing strategy consultant to many of the world's leading brands, an acclaimed keynote speaker, and a college educator. He is the bestselling author of "Marketing Rebellion," "KNOWN," and "Belonging to the Brand" among other titles.

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