Cheryl Platz The Game Development Strategy Guide

Some of today's most popular video games have been on the market for decades, while others barely make it days before disappearing forever. What differentiates the games that survive? This expansive look at modern video game development gives you an end-to-end, cross-disciplinary understanding of the people, processes, and core design principles you'll need to create video games that thrive. Who Should Read This Book This book is for anyone and everyone interested in working on and creating games, including: Aspiring game developers of any discipline. Veteran game developers looking to reframe their understanding of game development to account for modern trends and standards. Creative leaders who need to build and support environments where great video games are created. Game designers trying to improve their understanding of the business considerations that have felled so many recent games. User experience designers looking to understand, define, and expand their impact in the broader video game market. Producers struggling with the choice of business model or monetization choices for their games. Partners to video game developers like legal counsel, business development, venture capitalists, marketing, licensing, and human relations. You'll learn... A standard for basic game design principles. Foundational science and the art of universal player motivation, critical to informing decisions about the game. The modern gaming business, including live-service games. The roles that people and companies play in the game development process. A common language for game development techniques. How to achieve creative ideation and learn prioritization techniques. More advanced design topics to help games thrive over time. How to design games that encourage positive social experiences. Modern video gaming monetization techniques. To recognize common ethical and legal issues. About key video games hardware, software, engines, and platforms. What works and what doesn't in gaming--showing common patterns in the industry and design struggles. Insights that will apply to teams and games of any size--from indie games to mega games