Bradley Quinn Fashion in the Metaverse

This book examines a significant moment in fashion's evolution when technological innovations are inspiring designers, brands and consumers to think beyond conventional clothing in the real world and to forge fresh relationships with digital garments within 3-D virtual spaces. It shows how these spaces, which are largely driven by augmented reality, virtual reality, mixed reality and blockchain, enable users to interact with digital avatars and each other. For many the prospect of employing new technologies is as terrifying as it is exciting. Fashion in the Metaverse aims to demystify these advanced technologies, while also delving into the uncertainties and impact of others such as AI, NFTs and Web3. Interviews with pioneers working in the industry provide further insights in to the creation of virtual garments, the rise and operation of the virtual economy and business in the metaverse, and the role of avatars as digital embodiments of self-expression and identity. The book concludes with a look to fashion's future, and explores the ways fashion will evolve with the metaverse, to transcend boundaries and encompass a range of influences, expressions and experiences as fashion breathes its creative spirit into virtual worlds.