Phil Rosenzweig The Halo Effect

"The Halo Effect" by Phil Rosenzweig criticizes the many pseudoscientific guides to a successful business with wit and new strategic insights. Far too many leading management gurus promises way too much with doubtful statistics and unreliable insights of why one company fails and another succeeds. Especially the Halo Effect is a doubtful tendency, where experts point to the high financial performance of a successful company and then spread the temporary success out to all of its attributes from their strategy to their core values, leadership, and execution. But if sales go down the very same attributes are considered weak. In "The Halo Effect" Phil Rosenzweig suggests a more strategic and accurate way to approach and understand your business with focus on the execution while puncturing some of the existing false and pretentious balloons about modern success.