K18 - TripleBright Oxidation Defense Purple Shampoo - 125 ml

WHAT IT ISBreakthrough triple-action purple shampoo removes metals + minerals, neutralizes existing + defends against future brassiness.WHAT IT DOES- 1 wash removes up to 3 months of brass from hard water*- Neutralizes brassiness without staining or overtoning- Ideal hair tone is restored and evened**- Easy-to-apply foam*Results reflect removal of metals equivalent to three months of hard water exposure on bleached tress,based on scientific testing following 1 application of TripleBright.**Results observed on 37 bleached/highlighted subjects after 3 weeks of use at least once a week.WHY IT WORKS- Removes brass-inducing metals and minerals with ionic detox- Neutralizes brassiness with precision violet technology that won’t stain or overtone- Defends against future brass with a biopolymer to help prevent reattachment of metals + minerals during washing How to Use: Apply foam shampoo to wet hair, distributing evenly, lathering from roots to ends. Let sit for 1-3 minutes then rinse.- Use before toning + lightening to help remove oxidation-caused brassiness- Use after lightening services in place of or alongside toner to enhance brightness- Use between lightening services to refresh brightness K18 TripleBright Oxidation Defense Purple Shampoo 125 ml