---
title: "The Consumer Behaviour Book"
brand: "n/a"
category: "Ukategoriseret"
price_min: 119
currency: DKK
vendor_count: 1
in_stock: true
url: https://pricetracker.dk/p/the-consumer-behaviour-book-4ecb42
last_checked: 2026-07-19
---

# The Consumer Behaviour Book

Mærke: n/a · Kategori: Ukategoriseret

Sammenlign priser på The Consumer Behaviour Book fra 1 forhandler. Billigste pris nu: 119 kr hos Saxo DK. Se aktuelle priser og køb hos den billigste forhandler på https://pricetracker.dk/p/the-consumer-behaviour-book-4ecb42

## Priser
- **Billigste pris nu:** 119 kr hos Saxo DK

## Forhandlere
| Forhandler | Pris | Levering |
|---|---|---|
| Saxo DK | 119 kr | — |

## Om produktet
Neoclassical economics assumes that most people have well-defined preferences and make well-informed, self-interested decisions based on those preferences. But in the real world, this is often not the case. This book combines elements of economics and psychology to help you understand how and why consumers behave the way they really do. Using behavioural economics as the foundation, the author explains the anomalies in consumer choices and what really influences human behaviour, preferences and decision-making. Often the case, emotional as well as economic factors play a vital role in consumer behaviour. Therefore, behavioural economics can be an important aid to business and marketing strategies by understanding how consumer decisions can be influenced.

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Kilde: PriceTracker. Fuld side med interaktiv prishistorik og købslinks: https://pricetracker.dk/p/the-consumer-behaviour-book-4ecb42
Priserne er sidst kontrolleret 2026-07-19.