---
title: "Karen Nelson-Field The Attention Economy and How Media Works"
brand: "Karen Nelson-Field"
category: "Ukategoriseret"
price_min: 299
currency: DKK
vendor_count: 1
in_stock: true
url: https://pricetracker.dk/p/the-attention-economy-and-how-media-works-2f48f3
last_checked: 2026-07-21
---

# Karen Nelson-Field The Attention Economy and How Media Works

Mærke: Karen Nelson-Field · Kategori: Ukategoriseret

Sammenlign priser på Karen Nelson-Field The Attention Economy and How Media Works fra 1 forhandler. Billigste pris nu: 299 kr hos Saxo DK. Se aktuelle priser og køb hos den billigste forhandler på https://pricetracker.dk/p/the-attention-economy-and-how-media-works-2f48f3

## Priser
- **Billigste pris nu:** 299 kr hos Saxo DK

## Forhandlere
| Forhandler | Pris | Levering |
|---|---|---|
| Saxo DK | 299 kr | — |

## Om produktet
This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina. Rather than simply herald disruption, Karen Nelson-Field starts an intelligent conversation on what it will take for businesses to win in an attention economy, the advertising myths we need to leave behind and the scientific evidence we can use to navigate a complex advertising and media ecosystem. This book makes sense of viewability standards, coverage and clutter; it talks about the real quality behind a qCPM and takes a deep dive into the relationship between attention and sales. It explains the stark reality of human attention processing in advertising. Readers will learn how to maximise a viewer’s divided attention by leveraging specific media attributes and using attention-grabbing creative triggers. Nelson-Field asks you to pay attention to a disrupted advertising future without panic, butrather with a keen eye on the things that brand owners can learn to control.

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Kilde: PriceTracker. Fuld side med interaktiv prishistorik og købslinks: https://pricetracker.dk/p/the-attention-economy-and-how-media-works-2f48f3
Priserne er sidst kontrolleret 2026-07-21.